*“Seducing customers and evaluating emotions in electronic commerce”by Claire Dormann, Vrije University, The Netherlands
- “It is believed that emotion plays a key role in e-commerce. In some purchasing situations, web pages need to be emotionally successful to fulfill their role.”
- “Emotional reactions to color, hue, saturation, and brightness were investigated using the Pleasure-Arousal-Dominance emotional model. Saturation and Brightness evidenced strong and consistent effects on emotions”
- This study examines the suitability of using SAM (Self-Assessment-Manikin) for the emotional evaluation of web pages.