In the world of fashion events, a runway show is often seen as spectacle. Lights. Music. Models. Movement. But when fashion enters the space of fundraising, the role of a show changes. It has to go further than aesthetics. It has to communicate. It has to connect. It has to move people. This is the space I’ve always been drawn to. The place where runway, theatre, and storytelling intersect. My 2025 production of Paradis Urbain, a fundraiser-driven fashion show held at Montreal’s Maison Alcan, was a clear expression of that approach. It was built not only as a visual experience, but as a narrative one. A show designed to make people feel something, and to understand why they were there.
