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Backstage & Beyond

Step behind the scenes and into the heart of the fashion world. Backstage & Beyond is a space for stories, snapshots, and quiet moments that usually go unseen — the ones that shape the shows, the images, and the energy of it all.

From casting calls to creative sparks, late-night fittings to last-minute changes, this is where the magic really happens. Follow the journey of a Fashion Show Producer, Creative Director, and Casting Director as they bring visions to life — one moment, one model, one show at a time.

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Inside the Making of the Cashmere Collection Fashion Show

  • November 5, 2026

Transforming soft bathroom tissue into high-fashion couture is not a craft project. It is an exercise in high-stakes event engineering. When our team at The Image Is… took on the creative direction and production of Canada’s iconic Cashmere Collection in 2023, the directive from Kruger Products was incredibly ambitious. They wanted to up the ante.

the image is hans koechling inside the making of the cashmere collection fashion show

How I Produced Reitmans’ Fall 2026 Fashion Show on a Basketball Court

  • October 6, 2026

Fashion shows can happen almost anywhere, and that is one of the things I enjoy most about producing them. Every venue brings its own challenges, and the job is to understand those limitations while finding a way to make the final presentation feel effortless. For Reitmans’ Fall 2026 launch, that venue was Scotiabank Arena in

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My Fashion Producer Secrets to Organizing Large Store Openings

  • August 12, 2026

In my line of work, people often associate fashion events with pure spectacle. They think of the runway, the lights, the music, the models, and the magic. But when a client contacts me for a major store opening, the role of a show changes entirely. It has to go far beyond aesthetics. As a producer,

the image is hans koechling my fashion producer secrets to organizing large store openings 3x4

How I Create High-Impact Fashion Fundraisers

  • July 13, 2026

I love putting together a fashion show that’s tied to an important cause. Because it instantly elevates clothing into another arena that has meaning, and the event is not just simply ‘a show’. It’s about aesthetics, yes, but it also has to communicate, connect, and deliver a tangible return on investment (ROI) for the fundraiser. 

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Inside a Creative Fashion Editorial: How I Build Elite Teams and Turn Vision into Magazine-Ready Stories

  • June 23, 2026

In today’s fashion industry, creative editorials are far more than beautiful images. They are strategic calling cards. They communicate vision, taste level, and the ability to execute complex productions under real conditions. Over the years, this side of the industry has become central to my work. Not only as a creative outlet, but as a

the image is hans koechling inside a creative fashion editorial how i build elite teams and turn vision into magazine ready stories

How I Use Fashion Theatre to Turn Fundraisers Into Emotional Experiences

  • January 28, 2026

In the world of fashion events, a runway show is often seen as spectacle. Lights. Music. Models. Movement. But when fashion enters the space of fundraising, the role of a show changes. It has to go further than aesthetics. It has to communicate. It has to connect. It has to move people. This is the

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Let’s discuss your next impactful fashion event and bring your creative vision to life.

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